Advice for software companies looking to delight users During my career, I’ve been a major fan of enterprise collaboration tools. I was always quite excited about trying new applications and …
How to Avoid Becoming Hamsters On Wheels: 3 Questions That Will Simplify Your Content Marketing
3 Questions That Will Simplify Your Content Marketing I can remember sitting in a digital marketing conference workshop just a couple of years ago. The topic was optimizing performance and we began a …
Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools
Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools …
Natural Language Processing and SEO
As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
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My ERE16 Talk on Digital Strategies for Recruitment Marketing
It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in …
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The Future of Podcasting Is You
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …