Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools …
Who Needs TV When You Have Facebook Live?
Note: I originally wrote this post on Tuesday following the holiday weekend. I planned on holding it a couple of days, and then Wednesday of this week the world witnessed horrible violence on Facebook …
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The Rise and Resurrection of LinkedIn
Thoughts on the Microsoft-LinkedIn acquisitionLast week the world was surprised with Microsoft’s announcement that it would acquire the company for a price well above its recent share price. This was …
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Natural Language Processing and SEO
As you know, I have a strong interest in the future of search. This is particularly true of new software developments that help people find what they are looking for. I recently had an …
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The Future of Podcasting Is You
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
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