I am a digital marketer that likes to help others be better marketers. In order to do that well, it means that I've got to sometimes just skip that blog post or presentation idea and "do the work". …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
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