Our Marketing team at ICF has been working hard for the last 3 years to make a bigger impact on the organization. That has involved making big changes to how we work: how we collaborate, how we measure and of course, the tools we use.
I’m happy to announce that our work has been recognized by Adobe (parent company of Marketo), as well as, the folks at CIO.com.
- How Marketo Engage Helped ICF Align Sales And Marketing
- Transforming the ICF Marketing Team to Meet Next-Generation Challenges
I would love to hear about your experiences with building sales and marketing alignment in your organizations, particularly if you are trying to digest the hype around account-based marketing. Whether you are using Marketo’s technology or not, I am sure that you have lots to share that would be educational for us going forward.
Please reach out directly or leave a message in the comments.