Digital Strategy and Customer Experience Leader
No fluff, just actionable insights on content, channels, and campaigns that actually connect. Whether you're shaping strategy or tuning performance, these posts help marketers work smarter.
Digital team structures can vary from one organization to another. In the course of research for Responsive Delivery, I learned that organizations which are creating the most innovative customer …
Continue Reading about [poll] What does your digital team structure look like? →
I'm happy to announce that I will be speaking at Spark 2015 this year! This is a tremendous honor given the serious talent that is also taking the stage, including the fabulous keynotes: Ann …
As digital marketing technologists, we regularly see new competitors in the form of new channels and increasingly, a new breed of digital agencies. As digital marketers, we find the amount of …
Channels are more important than ever. In fact, there has probably never been a time in history when the number and diversity of channels for delivering content have been so vast. In this first …
Mobile messaging applications have become more than a paradigm for commercial success but a platform for new systems of innovation. I can remember instant messaging as always being a core part of my …
Continue Reading about Mobile Messaging: Platform, paradigm or both →
This week I encountered a web based service and took note of their ‘cancel anytime’ feature. It occurred to me that this had for a few years become a novelty feature in software. …
