Digital Strategy and Customer Experience Leader
Great experiences don’t happen by accident. Explore how teams can design and deliver meaningful interactions across every touchpoint, blending strategy, design, and empathy.
It’s 2025. Social channels are optimized for sales. Search algorithms now favor video, AI-generated summaries, and authority-first content. You might be asking: do we even need a website …
Continue Reading about Do You Still Need a Website in 2025? Yes, But It Needs to Work Smarter. →
My Journey in Crafting an HTML Site Map for Genealogy Researchers In my ongoing exploration of digital tools, I recently stumbled upon a fascinating capability of GPT-4. Now, I've always been …
Continue Reading about Harnessing GPT-4 Advanced Data Analysis for Minor Technical Projects →
When digital media platforms change, it can feel like we're drowning in choices to make. We have become accustomed to choppy waters in the land of social media, but recently the seas have felt …
Continue Reading about Staying Afloat With Content and Social Media Platform Changes →
Introduction This article provides a more detailed look at a program that I spoke about at Sitecore Symposium with my colleague, Matt Fitzgerald-Chamberlain. The focus of the talk was how we …
Continue Reading about Improving Visitor Experience With Automation & Personalization →
Not long ago, I had the opportunity to join Will Critchlow on the SearchPilot Business Class Lounge podcast. The episode just launched last week, and is linked below, in case you missed it. You can …
Continue Reading about From Smart B2B Campaigns to Babylon →
Our Marketing team at ICF has been working hard for the last 3 years to make a bigger impact on the organization. That has involved making big changes to how we work: how we collaborate, how we …
Continue Reading about Our team’s work with Marketo has been recognized by Adobe and CIO →
