The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …
Blog
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
Continue Reading about When Brand Messaging Misses The Mark →
Stay Gold, Twitter. Why the 140 Character Limit Must Remain.
In S.E. Hinton's classic, The Outsiders, the dying Johnny Cade speaks the words, "Stay Gold" to his friend Ponyboy Curtis. He's trying to tell him to keep his special spark, his interest in …
Continue Reading about Stay Gold, Twitter. Why the 140 Character Limit Must Remain. →
A Step by Step Guide to Building Your Digital Vision
This article is part 3 of an ongoing series on Digital Strategy Development. (Read Part 1: Digital Strategy Starts With Marketing and Part 2: How to Develop A Digital Strategy) Your digital …
Continue Reading about A Step by Step Guide to Building Your Digital Vision →
Facebook Notify is a Big Deal for the Future of Search
Today, Facebook finally launched a long-awaited stand-alone iOS application called Notify. Contrary to much of the hype, the application is not a newsreader, rather, it's a push notification manager …
Continue Reading about Facebook Notify is a Big Deal for the Future of Search →
How to Develop a Digital Strategy
Miles Law: Where you stand depends on where you sit. - Rufus E. Miles, Jr. (1910-1996) This article is part two of an ongoing series. Read Part One: Digital Strategy Starts With …