Today I'm breaking from my typical routine of writing about digital marketing and strategy trends to talk a bit about a big personal milestone. It is with much excitement that I share the news of …
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The Future of Podcasting Is You
The future of podcasting is looking bright. I think it might be the next major wave of personal publishing. It could become the darling of advertisers who will see it as a way to reach legions of …
When Brand Messaging Misses The Mark
Today a friend pointed out this great example of messaging gone awry. In the image below, from a recent RiteAid circular, you can see their familiar "Welcome to Wellness" tagline is followed by a …
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Stay Gold, Twitter. Why the 140 Character Limit Must Remain.
In S.E. Hinton's classic, The Outsiders, the dying Johnny Cade speaks the words, "Stay Gold" to his friend Ponyboy Curtis. He's trying to tell him to keep his special spark, his interest in …
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A Step by Step Guide to Building Your Digital Vision
This article is part 3 of an ongoing series on Digital Strategy Development. (Read Part 1: Digital Strategy Starts With Marketing and Part 2: How to Develop A Digital Strategy) Your digital …
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Facebook Notify is a Big Deal for the Future of Search
Today, Facebook finally launched a long-awaited stand-alone iOS application called Notify. Contrary to much of the hype, the application is not a newsreader, rather, it's a push notification manager …
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